By Cheryl Van Deusen,Steven Williamson,Harold C. Babson
By studying company capabilities similar to advertising, construction, operations, and finance, enterprise coverage and procedure: The paintings of pageant, 7th variation teaches scholars the best way to effectively formulate, enforce, and overview company technique. The textbook experiences easy and substitute approach guidelines and offers scholars with an knowing of strategic management-how to accommodate environmental swap and formulate strategic possible choices.
Expertly mixing thought with practicality, the authors give you the instruments essential to navigate in the course of the present hugely aggressive enterprise surroundings.
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Extra resources for Business Policy and Strategy: The Art of Competition, Seventh Edition
Business Policy and Strategy: The Art of Competition, Seventh Edition by Cheryl Van Deusen,Steven Williamson,Harold C. Babson