Download e-book for iPad: Competitive Intelligence Advantage: How to Minimize Risk, by Seena Sharp

By Seena Sharp

A useful advent to the need of aggressive intelligence for smarter enterprise decisions-from a number one CI professional and speaker

In Competitive Intelligence Advantage, Seena Sharp, founding father of one of many first aggressive Intelligence enterprises within the US, presents her professional research at the matters and merits of CI for latest companies. CI is necessary for making smarter company judgements and lowering hazards while formulating techniques, resulting in extra earnings and less mistakes.

This is a realistic advisor that explains what CI is, why information isn't really intelligence, why competitor intelligence is a susceptible sibling to aggressive intelligence, whilst to take advantage of it, how to define the main necessary info and switch it into real intelligence, and the way to provide findings within the so much convincing demeanour. Importantly, Sharp argues that companies would receive advantages from transferring their standpoint on CI from viewing it as a price to viewing it as an funding that saves funds and gives quick value.

  • Author Seena Sharp is a famous CI professional who proven Sharp marketplace Intelligence in 1979
  • Addresses the entire most typical myths and misconceptions approximately CI
  • Includes greater than sixty examples of whilst to take advantage of CI
  • Completely explains the fine details of CI, and why your organization will act swifter and extra aggressively with CI

Competitive intelligence is a administration software that's misunderstood and underestimated, but ends up in a variety of merits. when you are a senior point government or function a business-and you are not tapping the ability of CI to enhance your selection making-you are lacking a effective advantage.

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Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World by Seena Sharp

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